Closer Look: Digital security and proprietary access for CDPs
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG companies and auto marketing expert, discussed how marketing automation platforms (MAP) and customer data platforms (CDP)...
View ArticleThe importance of integrating your CDP, CRM and digital retailing tools –...
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, took a closer look and digital security and proprietary access for Customer Data...
View ArticleGoogle Analytics 4: How the ASC is preparing dealers for a new internet
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, discussed the importance of merging customer data platforms (CDP), customer...
View ArticleThe three levels of functionality in hybrid CDP platforms
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, provided updates on the launch of Google Analytics 4 and the work of the Automotive...
View ArticleThe secret ingredient to choosing the right CDP for your dealership
On the last episode of Auto Marketing Now, automotive marketing expert and founder of BPE Enterprises, Brian Pasch discussed the three levels of functionality in hybrid customer data platforms (CDP)....
View ArticleNavigating Google’s GA4 update: A guide for dealerships
Welcome to another episode of Auto Marketing Now, with Brian Pasch, founder of PCG Companies and auto marketing expert, who continues delivering insight into merging customer data platforms (CDP),...
View ArticleTracking events on your dealership website with Google Analytics 4 — Brian Pasch
Earlier this year, Google launched Google Analytics 4, discarding outdated features and processes in favor of modern tools that better align with today’s internet shoppers. However, this new platform,...
View ArticleCreating a concierge experience for car buyers: tips for dealers
For dealerships, selling a customer’s car is only the start of a potentially long-lasting relationship — but only if the consumer tries to gain trust. Dealers can harness the abundance of data...
View ArticleWhy dealers need to bridge the education gap when selling electric vehicles
On the latest episode of Auto Marketing Now, host Brian Pasch tackles the primary issues dealers face on a daily basis. These headwinds consist of sticker shock due to higher payments and the...
View ArticleThe importance of proper “hygiene” when using customer data platforms — Brian...
Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on a daily basis. However, many...
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